Imperial Barber Lounge (IBL) is a barbershop located in Twin Cities, MN. They have an excellent local reputation – Over 1000 5-star reviews on Booksy and nearly 300 reviews on their Google Business Profiles.
Despite their strong local reputation, they didn’t have a website. When they opened a second barbershop, they hired us build them a website that will be used to achieve their marketing goals.
The Objective
We had 3 primary goals for the project:
- The website should look amazing and fit well with Imperial’s current branding
- The website should allow more people to find the company online and get them more customers
- Building an automated walk-in system that integrates with their CRM, which makes it significantly easier for the business to handle walk-in clients
It is fair to say that we succeeded on all three requirements.
The Outcome
We built Imperial Barber Lounge a website that looks professional and shows high on Google search results, allowing more customers to find them online. The automated walk-in system has also been a massive success – Not only does it make the walk-in process more seamless for clients, it also saves IBL a lot of time every single day.
Beautiful, Professional Design
The company’s new website was designed to look great and be easy to navigate. A sleek website that is hard to navigate is a no-go if you care about converting the website’s visitors into customers – With IBL’s website, we achieved both.
Better Online Visibility = More Clients
When it comes to new website projects, the primary goal for over 90% of my client projects is to build them a website that gets them more customers and more revenue. This requires that the website’s design and content have to be executed well – A beautiful website alone doesn’t do anything if the content sucks.
Even though IBL’s new website was released less than a month ago, they have already seen an increase in the number of customers due to the high amount of traffic on the website.
Optimizing Google Business Profile
We optimized their Google Business profile and helped them set up a review generation campaign. Their Google Business profile shows #1 on the Google Map Pack for the search term “barber shop coon rapids mn” and they are getting hundreds of clicks a month from their Google Business Profile alone.
AI Search Visibility
Nowadays it’s increasingly common for people to use ChatGPT and other LLMs to search for various service providers, such as barbers. Imperial Barber Lounge is currently shown as the second suggestion in ChatGPT when asking for “Best barbershops in Coon Rapids, MN?”.
Automated Walk-in Booking System
Previously, when a walk-in customer walked into IBL’s store the staff members had to manually book them a new available time and contact the customer. The customers also didn’t know their exact position in the queue and whether there’s 1 or 7 people in the line ahead of them. To solve this, we automated the entire walk-in process by building them a custom coded walk-in system.
We built a custom booking system for walk-in customers: the customer fills their contact information on a tablet inside the store, the system sends the information to IBL’s CRM and notifies the barber of the client immediately. Then, the staff member books the next available time for the customer and the customer is notified automatically – no manual work required.
This has saved IBL a lot of time and they have seen a big increase in the number of walk-in clients. The walk-in system has been online only for a week and during this time alone they have served over 20 walk-in clients.
Summary
Imperial Barber Lounge now has a modern website that helps attract more customers and early results already point to more bookings. First place in the Google Map Pack, more bookings through their Google Business Profile, and a seamless booking system for walk-in clients
- More customers
- A sleek design that is easy to navigate
- Automated walk-in system that saves staff members a lot of time and improves the client experience
We will update this case study by the end of August with more detailed results once we have more data.
What The Client Says
Client satisfaction is extremely important for us. Here’s what Caleb, the co-owner of Imperial Barber Lounge has to say about working with us:
We hired VH Web Design two years ago to build my dad’s garage door repair website and most recently he built the website for my barbershop (Imperial Barber Lounge) with a custom walk-in system that ties into our CRM and saves us time every day. I love that I communicate with Viljami directly and that he genuinely cares if the website makes me money. If I want to brainstorm at 9pm, I text him and we hop on a call. He answers extremely fast even though we’re on the other side of the world! If you want a website that actually does something for your business, this is your choice!
Are You Considering Updating Your Company’s Website?
If you are looking to update your company’s website and get similar results as Imperial Barber Lounge, I’d love to learn more about your goals and explore how we can achieve them together.
New website projects are currently $200 off until the end of June so this is a perfect time to get started!