Keeping your website up-to-date is essential for maximizing its success. An outdated website can hurt your business’ credibility and result in less customers.
Joen Vuokravälitys LVV (JVV) is a rental broker based in Joensuu, Finland, with a strong local reputation. Their old website was ranking well for local keywords, but the website had not been updated in a while and it suffered from an outdated design and low conversion rate. We built them a new website that looks modern and significantly increased their conversion rate, which allowed them to get more customers and increase their revenue. Here’s how we did it.
The Challenge
JVV’s old website was created nearly 5 years ago and had not been updated ever since. It was a DIY website built with Elementor. The website was getting quite a lot of traffic, but it didn’t optimally convert its visitors into customers. This needed to change.
Design Refresh Needed
Their old website wasn’t doing a great job with highlighting JVV’s credibility. The design was clearly outdated and it was not particularly easy to navigate, both of which contributed to the low conversion rate.
Low Conversion Rate
Even though JVV’s website was receiving a lot of traffic since it ranked well for local keywords, such as “rental broker Joensuu” (Joensuu is the city where the company is located), they were only converting a very low number of the website visitors into customers. This was due to poor design and user experience (UI/UX) and our primary goal for this project was to build them a website that effectively converts its visitors into customers, in other words, increases the conversion rate.
Project Outcome
We were able to achieve both of the primary goals with JVV’s new website: Getting more customers through increased conversion rate and modernizing the design to today’s standards, increasing JVV’s credibility.
Beautiful, Highly Converting Website
Not only does JVV’s new website look great, it also converts extremely well. After the launch of the website, we were able to see a major increase in new customers almost immediately.
In addition to updating the design, we optimized the new website for search engine visiblity (SEO). JVV is currently ranked as the first result for their primary search term “vuokravälitys joensuu” (translated as “rental broker joensuu”), outperforming all of its competitors, many of which are much bigger companies.
Lastly, we improved the website’s loading speed, accessibility, and security, but I decided not to talk about these in more detail because I wanted to keep this article at a reasonable length (for once).
Summary Of Results
- More customers & revenue
- New, modern design
- Higher search engine rankings
What The Client Thinks
Here’s what the founder of JVV had to say about working with us:
The renewal project of our company’s website was carried out professionally and within the agreed schedule. Cooperation and communication worked in an exemplary manner. With our renewed homepage, our number of customers has started to grow significantly. Strong recommendation!
Looking To Update Your Company’s Website?
With JVV’s new website, we were able to significantly increase their revenue and solidify their local brand.
If you are looking to update your company’s website, I’d love to learn more about your goals and and explore how we can achieve them together.